According to a recent Direct Marketing Association study, one out of three direct mail recipients prefer to respond online. Are you there for them?
Our PURL solution links the impact-power of direct mail with the interactive capabilities of the Internet. The end result is the exponential conversion of direct mail recipients into qualified, educated prospects and valued customers.
In order to accomplish our objective, we have implemented a three step process. First we attract the prospect by printing personalized web addresses on each direct mail piece using your campaign's mailing list. Since studies have shown that nearly 33% of direct mail recipients prefer to respond online, Personalized Web Addresses provide a convenient response option. Second, we interact with the prospect while capturing visits to Landing Page. Third is the React aspect of the campaign. The PURL Solution captures valuable activity of the visitor to the URL and provides additional follow-up and lead generation – all in real time. Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information are the host of benefits that comes with using this system. |
